Defining Your Practice Brand Through Social Media Profiles

I sat down with an awesome dentist last week for a coffee and a chat about marketing. He’s getting started with a social media strategy and like most of us, has a lot of questions on how to balance his personal life and practice brand. We talked about the importance of great, friendly looking headshots and the ongoing WOW experience that we try to create for patients within the practice.

We also talked about creating our social media profiles and I want to share a few of those ideas with you here today.

Like a first impression at your front desk, your username and profile can speak volumes about your practice. Many people, (myself included at one time), view creating an online profile as something to check off the “to do” list without stopping to think of the impact it will have on their business and brand.

Your profile or bios provide windows that let people know how you want to be viewed and insight to your core values and the values of your practice. Your profile should let people get to know you before they step foot in your office or call to book an appointment. Your profile helps you build rapport with existing patients, and can attract people to you who are looking for the services and care you offer.

Before you get started with social media, take some time to think about your personal brand and the brand of your practice. Be yourself, be helpful, and if need be, make multiple accounts for your practice and yourself.

Need some help choosing the best profile photo for you? Let the world choose your photo!