“I’m not trying to cause a big sensation, I’m just talkin’ bout my generation.” – The Who
Cell-phone texting has become the preferred channel of basic communication between twenty-somethings and their friends. A recent Npress survey of 300 Americans in their twenties showed that 94% say they sent and received text messages daily in April 2010.
Among those texters today:
- 17% send 100+ text messages a day, or more than 3,000 messages a month.
- 14% send 50+ text messages a day, or more than 1,500 a month.
Most people in their 20s send 11-20 text messages per day.
Among twenty somethings, texting is used for multitude reasons, including communicating with friends and family (88%), managing work projects (59%), and coordinating meetings and plans (85%).
Calling is still a central function of the cell phone for people in their twenties, but they typically make and receive five- seven calls a day—far fewer than text messages.
Beyond text messaging and voice calling, twenty somethings who have multipurpose phones say they use many of the extra features. Among the most popular are email use (83%) and taking pictures (54%).
Bottom Line: Generation Y is 76 million strong and flooding the workforce. If you want to fill your practice with these young professionals and earn their trust and loyalty, you have to reach them where they are.
Have ideas on how to connect with your Gen Y patients? Share them here!
-Sarah
Looking for a great digital marketing strategy? The Practice Marketing Revolution can help! Email sarah@npressnewsletter.com today!
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