The First Visit

Last week, we thought about the value of the new patient welcome package. Today, I encourage you to think about your new patient's first visit to your office.

• How is your new patient greeted? 
• Is each patient greeted warmly with a personal touch? I often find myself in practices that still insist on having a wall of glass between the administrative staff and the waiting area. Do you find a fortress of glass to be welcoming?
  
• Do you offer the patient anything while they wait? Think about the relief you feel when you receive a nice fresh glass of water while waiting to order at a restaurant.
  
• Is your waiting area clean and free of clutter? You've seen those waiting rooms with piles of outdated magazines? Yuck! Think about the message that might send your new patient, "they have magazines from 2006 lying around... I wonder how up to date their equipment is?"
• Is your new patient waiting in a room by themselves? I took my little brother to an eye doctor appointment last week and no joke, we waited 50 minutes in an operatory by ourselves with the door closed. Patients DO NOT LIKE being left alone. They have come to you for help. Think about the anxiety that builds for them while their eyes wander over all your clinical equipment and they eagerly await your expert advice and solutions to their problems.
  
• Do you take time to get to know your new patient and ask them about their goals for their health? 
• Do you ask about your patient's past experiences so you can customize your approach for this unique individual? 
• How many different touches do your patients have with your staff? Can you say with confidence that all of them are positive and referral worthy? 

Managing your new patient experience is key to developing a patient base of happy, raving fans. After each new patient visit, ask yourself: "Did we serve that patient so well that they will come back again?"

- Sarah Nelson

I would like to invite you to a FREE Practice Marketing Revolution Teleclass!

“How to Design a Unique and Buzz worthy Patient Experience So You Can Get More Patient Referrals”

** This is the first in a series of FREE teleclasses all about marketing your practice like a rockstar!

This one-hour call is packed with useful and effective information and strategies that will make a significant difference in how your patients feel about you and how many friends they refer to you.

People choose to refer to your practice because you give them an EXPERIENCE they enjoy and know their friends will appreciate too!

Now the question is, do YOU know how to create such an Experience?

Find out by joining us on:

Wednesday, September 30th

8:00 PM Eastern

Register by emailing mike@npressnewsletter.com

Looking forward to having you join us!

P.S.- Just imagine what it’s going to be like once you have designed and deliver an experience your patients truly appreciate.

And if for some reason you can’t make the call, you can get the mp3.  Be sure to register NOW so we can send it to you!

To Register and receive call details, email mike@npressnewsletter.com