Here's our current list of U.S Dentists who blog:
Last Updated April 28th, 2010
Who have we missed? Leave a comment here or email sarah@npressnewsletter.com
Dentists Who Blog
A blog are a great tool for creating a bridge between your practice's story and your patients.
Here's our current list of U.S Dentists who blog:
Last Updated April 28th, 2010
Who have we missed? Leave a comment here or email sarah@npressnewsletter.com
Here's our current list of U.S Dentists who blog:
Last Updated April 28th, 2010
Who have we missed? Leave a comment here or email sarah@npressnewsletter.com
How to make good use of your social media time
As interactive media and online communities are getting an increasing amount of use in doctor – patient relationships, many doctors wonder when the best time to connect is. In a recent survey of 474 social media users, conducted by Npress, 54% of users said they are engaged in social media throughout the day.
Twenty one percent of the survey participants reported using social tools during the evening and weekends, 14% on their lunch breaks, and 8% in the morning or before work. All users in the study reported using interactive media tools at least 5 hours per week.
Social Media Usage Trends by Time of Day
Users
This means, if you are using interactive media in your practice, you should make time during your day to build relationships with your patients online. Properly communicating with and listening to patients online can take time to do it right, and you'll see your efforts will go much further if you meet your patients where they are. Pre blocked scheduling can help ensure that you have time for conversation and you can let your patients know ahead of time when they can expect to reach you.
I've seen doctors helping 4-10 patients a day through interactive networks. Imagine what it could mean for your patients' experience, their online health literacy, and prevention knowledge if you took a 1/2 hour each day to converse with patients online. (Not to mention what it could do for your marketing and practice growth!)
About the data: This Npress study is based on telephone interviews, interactive media surveys, and live questioning with a nationally representative sample of 474 social media users who use interactive tools at least 5 hours per week.
How 4 Quick Fixes Can Make Your Event a Success
Hosting an informational seminar or event is a great way to introduce your community to your practice.Here are our four of our favorite suggestions to help "punch up" your event and make the most of your effort:
1) Choose an event theme that corresponds to an upcoming holiday For example, if you want to offer an oral cancer screening, choose cancer awareness month.
2) Host giveaways. Give away free screenings or elective services – it’s a low risk way for people to experience your care and a great way to generate lots of interest.
3) List your event on as many online event calendars as you can find. Not only are you likely to create more buzz, but local publications will often republish your events.
4) Invite relevant bloggers or media contacts to attend an event for free. Check out your local news sources to find influential writers or those that cover health care topics. Make sure you have future events already scheduled so they can promote them or provide links in their write-ups.
If you’ve got any killer tips to add, we’d love to hear from you!
Email Marketing
WOW! Talk about a good return! According to the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent on it in 2008!
Email marketing can involve new patient acquisition, lead nurturing, patient reactivation and retention, and of course increased treatment acceptance, which means that there are a lot of processes and services are potentially involved.Many practices choose to have their administrative staff handle their email marketing in house. If you do, here are some considerations to help get the most out of your communication with your patients:
- Strategy & Research
- Promotional Planning (do you have a calendar of events?)
- Copy Writing & Content Development (content provides value so don’t let it be an after thought)
- List Growth & Community Building (are you sure that all new patients are added to your list?)
- List Segmentation (how can you segment your list to better target your messages?)
- Cross-channel Integration (do your emails connect to your website and blog?)
If you are interested in a recommendation for an email marketing training course, email me at sarah@npressnewsletter.com and I can help you find a program that suits your needs.
- Sarah Nelson
sarah@npressnewsletter.com
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