Listening to your patients and learning to meet their needs are keys to growing your practice and creating an effective marketing plan. In fact, not doing so handicaps the overall reach and effectiveness of your marketing, communications, and service strategies.
Luckily, there are a variety of interactive media tools that provide platforms for listening to an ever growing sample of patients. These monitoring tools offer doctors opportunities to identify critical conversations and for strategic engagement.
Here are some of my favorite and FREE social media "listening"tools:
Google Alerts - Email updates of relevant search results
Monitter - Search for keywords in real time on Twitter
Social Mention - Real time keyword search across the web
Twitrratr - Sentiment ratings for Twitter
Backtype - Monitor blogs, blog comments, and conversations
Blogsearch - Find key words in the blogosphere
Evri - Aggregates user generated content
CoTweet - Conversation threading and trend monitoring for Twitter
Collecta - Monitor update streams of news sites, blogs, and social media sites
Klout - Find influencers based on topic
TweetDeck - Organize Twitter seaches by hashtag, brand, etc.
Since these tools are free, I advise searching for your practice or specialty on multiple sites so you don't miss potentially valuable information or feeds. Your practice's needs will be unique so select the tools and services that best fit your processes.
Do you have favorite tools for monitoring your practice or brand? Share them here in the comments :)
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Bozeman Family Dentistry offers comprehensive dental services for family members of all ages in Bozeman, Montana. Our dental services include professional teeth cleaning, fillings, crowns, bridges, implants, Invisalign, and more! Learn more about Bozeman Family Dentistry at https://www.bozemanfamilydentistry.com.
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