How to make good use of your social media time


As interactive media and online communities are getting an increasing amount of use in doctor – patient relationships, many doctors wonder when the best time to connect is. In a recent survey of 474 social media users, conducted by Npress, 54% of users said they are engaged in social media throughout the day.
Twenty one percent of the survey participants reported using social tools during the evening and weekends, 14% on their lunch breaks, and 8% in the morning or before work. All users in the study reported using interactive media tools at least 5 hours per week. 
 
Social Media Usage Trends by Time of Day 
 Users 
 
This means, if you are using interactive media in your practice, you should make time during your day to build relationships with your patients online. Properly communicating with and listening to patients online can take time to do it right, and you'll see your efforts will go much further if you meet your patients where they are. Pre blocked scheduling can help ensure that you have time for conversation and you can let your patients know ahead of time when they can expect to reach you. 
 
I've seen doctors helping 4-10 patients a day through interactive networks. Imagine what it could mean for your patients' experience, their online health literacy, and prevention knowledge if you took a 1/2 hour each day to converse with patients online. (Not to mention what it could do for your marketing and practice growth!)  

About the data: This Npress study is based on telephone interviews, interactive media surveys, and live questioning with a nationally representative sample of 474 social media users who use interactive tools at least 5 hours per week.

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