Email Marketing

WOW! Talk about a good return! According to the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent on it in 2008!

Email marketing can involve new patient acquisition, lead nurturing, patient reactivation and retention, and of course increased treatment acceptance, which means that there are a lot of processes and services are potentially involved.


Many practices choose to have their administrative staff handle their email marketing in house. If you do, here are some considerations to help get the most out of your communication with your patients:

• Strategy & Research
• Promotional Planning (do you have a calendar of events?)
• Copy Writing & Content Development (content provides value so don’t let it be an after thought)
• List Growth & Community Building (are you sure that all new patients are added to your list?)
• List Segmentation (how can you segment your list to better target your messages?)
• Cross-channel Integration (do your emails connect to your website and blog?)

If the list above encompasses more than you’re doing, this may be a strong indicator that you’re under-utilizing this lucrative channel. It may be time to reevaluate your process or get some additional training so you can get your systems running in top form. 


If you are interested in a recommendation for an email marketing training course, email me at sarah@npressnewsletter.com and I can help you find a program that suits your needs.


- Sarah Nelson 
sarah@npressnewsletter.com