Hosting an informational seminar or event is a great way to introduce your community to your practice.
Here are our four of our favorite suggestions to help "punch up" your event and make the most of your effort:
1) Choose an event theme that corresponds to an upcoming holiday For example, if you want to offer an oral cancer screening, choose cancer awareness month.
2) Host giveaways. Give away free screenings or elective services – it’s a low risk way for people to experience your care and a great way to generate lots of interest.
3) List your event on as many online event calendars as you can find. Not only are you likely to create more buzz, but local publications will often republish your events.
4) Invite relevant bloggers or media contacts to attend an event for free. Check out your local news sources to find influential writers or those that cover health care topics. Make sure you have future events already scheduled so they can promote them or provide links in their write-ups.
If you’ve got any killer tips to add, we’d love to hear from you!
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