No matter what type of practice you have, you should be collecting your patient's email addresses. Simply add the prompt to your new patient information form, medical history sheet, or ask them directly during your initial phone call. If you start doing this, you'll open the doors to inexpensive ways to stay connected with your patients and educate them about your products and services.
Once you've collected a few emails, you can use a service like T-Link or Mail Chimp to send special announcements and promotional emails. These services will protect patient confidentiality by keeping the lists private.
Before you get started with email marketing, here are a few things you should know:
* Not all of your patients will want to hear from you. If they receive an unwanted email from you, make it easy for them to get off your mailing list. Most email services will have an unsubscribe feature that allows them to select out automatically. If yours does not, and the patient calls your office to be removed from the list, do it right away. Unwanted email can be really irritating to those patients with busy jobs and schedules.
* Have a reason to send an email. There's a saying that if you have nothing to say, you shouldn't be advertising. Make sure when you do email your patients you are saying something new, engaging, or interesting. If you send emails everyday, you'll notice that people will tend to ignore them. Try to send them only when you have something cool and exciting going on or something to offer.
* DON'T SHOUT! Using all caps in email headlines is the equivalent to yelling your message in your patients face.
There are tons of ways to use email to market to your patients without spending a ton of money. If you have some success stories or ideas, please share them here!
- Sarah Nelson
Sarah is the President and founder of Npress. She works with health care providers who struggle with marketing and attracting new patients. Npress makes patient newsletters that are customized to look like they are straight from the doctor's desk! Check them out at: http://www.npressnewsletter.com
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Sarah Nelson
Email me at sarah@npressnewsletter.com to start creating your own practice marketing revolution!
Practice Marketing Revolution
- Sarah Nelson
- Sarah is a Marketing Manager for the World Adult Kickball Association. She is also a Certified Pilates instructor and the Founder of Npress and Practice Marketing Revolution and has been helping doctors and dentists get new patients and keep them since 2007. Sarah and her team advise health care practices, organizations, and individuals on how to build strategic marketing plans and use social media and social networks to build relationships with their patients and deliver value.
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