What is the best small business email marketing service?

A very good question - and one that we get all the time. 


An active email list is a great communication and marketing tool for small business. Not only can you email appointment reminders but you can send additional emails throughout the year to stay in contact with your patients or customers (and keep your business on the top of their mind.) Email marketing has been a popular and important marketing tool for the last 10 years and is a great way for your company to interact with customers and get your message heard. Most email marketing services will provide you with analytics so you can see what types of emails your customers like the most. You could try sending surveys, electronic birthday cards, an e- newsletter, Tips and Tricks, product reviews, or interesting news stories relevant to your industry. 
Ok, I get it, email marketing is great... but what is the best small business email marketing service? 
Constant Contact seems to be the leader in small business email marketing and is easy to use and relatively inexpensive. Your usage fees will vary with the size of your email list. With the service, Constant Contact helps your manage the email list and offers reports on open rates, click throughs, links, and social sharing stats so you can see how your content is shared on Facebook, Twitter, etc. 
Mail Chimp is another great email marketing service and you can send 6,000 emails a month (to a 1,000 person mailing list) for free! Mail Chimp also offers a list manager, open rate and click through analytics, as well as seasonal templates to give your emails a warm, festive touch.

Mail Chimp holiday email templates 

Need help getting started with an email marketing campaign?  Got a favorite email marketing service? I’d love to hear about it in the comments.
-Sarah