The Npress and Practice Marketing Revolution team had the pleasure of attending South by Southwest in Austin, TX. We participated in a variety of great workshops and presentations on social media and health care with speakers like Livestrong’s CEO Doug Ulman, MD Anderson, Humana, and the University of Maryland’s Hospital.
We’d like to share some social media FAQs that we discussed with our colleagues in hopes of helping you with your practices' strategy.
Why is connecting with patients online important for shaping the way our practices work?
We need to be closer to patients to understand their experience and their needs. An online experience allows patients to open up and share in a more personal and frank way. The whole point is to demonstrate that you care and you respond. Your response tells story about your practice’s character.
Our patients want to get to the computer and Google immediately when given a diagnosis. How can doctors stay relevant as health information providers?
Instead of letting patients hit the web blindly and read every site they can find about their condition, doctors and practices need to be a part of the conversation. An easy thing to do is to send patients to recommended resources. It’s like a prescription for information and can help their patients to find credible sources and understand health literacy online.
How can we set the stage for using social media in our practice?
Here is a step by step breakdown:
* Create business case (why important for the practice)
* Gain senior leadership support (need but in from doctors)
* Define processes
* Listen online (what are other companies doing and what are your patients saying about you?)
* Connect with other initiatives (what else are you doing for patient service and marketing?)
* Establish a personality
* Interact – don’t broadcast
We'll be discussing these and other ideas in subsequent posts. If you have questions, please don't hesitate to send an email to sarah@npressnewsletter.com. If you have something you'd like to add, please leave a comment!
Npress introduces a new social media program
Npress is pleased to introduce our new Practice Marketing Revolution program. Over the years, many Npress newsletter clients and fans have asked us for help with social media, and we’re very grateful for that. With our new Practice Marketing Revolution Program, we now have the ability to meet your social media content strategy and execution needs.
Here’s How It Works:
1. Join our program and get a customized social media marketing strategy for your practice by sending an email to sarah@npressnewsletter.com
2. We’ll meet with you to determine your goals and needs and begin structuring your social media presence.
3. Build a content strategy. We’ll work with you to discover the best type of content for engaging your patients.
4. Get connected. Once we’ve figured out what you want to accomplish with social media, we will help you build a network to serve your existing patients and attract new ones.
But wait, there’s more!
To kick off this exciting program and say thanks to our clients, we’re holding a contest. Join the Practice Marketing Revolution before March 31, 2010 and you’ll automatically be entered into a drawing to win a $100 Amazon gift card. The winner will be announced in April.
We look forward to welcoming you as a Practice Marketing Revolution superstar!
Visit the Practice Marketing Revolution
Here’s How It Works:
1. Join our program and get a customized social media marketing strategy for your practice by sending an email to sarah@npressnewsletter.com
2. We’ll meet with you to determine your goals and needs and begin structuring your social media presence.
3. Build a content strategy. We’ll work with you to discover the best type of content for engaging your patients.
4. Get connected. Once we’ve figured out what you want to accomplish with social media, we will help you build a network to serve your existing patients and attract new ones.
But wait, there’s more!
To kick off this exciting program and say thanks to our clients, we’re holding a contest. Join the Practice Marketing Revolution before March 31, 2010 and you’ll automatically be entered into a drawing to win a $100 Amazon gift card. The winner will be announced in April.
We look forward to welcoming you as a Practice Marketing Revolution superstar!
Visit the Practice Marketing Revolution
What kind of status message does your practice create?
Whether your practice is proactively engaged in social media or just loosely experimenting, you have to consider the impact social media can have on your practice and "brand".
Increased social media access via Mobile devices is helping to drive the use and access of social media wherever we go. Facebook recently indicated that 25 percent of its users (or roughly 100 million) primarily access Facebook via mobile methods. That means, when patients are in your practice, they are likely logging on to one or more of their social networks.
Ask yourself:
Are you delivering an experience worth "posting a status message" about?
How can you create an experience that your patients want to share with their friends through social media?
Are you meeting where they are and engaging in social media too?
Increased social media access via Mobile devices is helping to drive the use and access of social media wherever we go. Facebook recently indicated that 25 percent of its users (or roughly 100 million) primarily access Facebook via mobile methods. That means, when patients are in your practice, they are likely logging on to one or more of their social networks.
Ask yourself:
Are you delivering an experience worth "posting a status message" about?
How can you create an experience that your patients want to share with their friends through social media?
Are you meeting where they are and engaging in social media too?
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