What kind of status message does your practice create?

Whether your practice is proactively engaged in social media or just loosely experimenting, you have to consider the impact social media can have on your practice and "brand".

Increased social media access via Mobile devices is helping to drive the use and access of social media wherever we go. Facebook recently indicated that 25 percent of its users (or roughly 100 million) primarily access Facebook via mobile methods. That means, when patients are in your practice, they are likely logging on to one or more of their social networks.

Ask yourself:

Are you delivering an experience worth "posting a status message" about?
How can you create an experience that your patients want to share with their friends through social media?
Are you meeting where they are and engaging in social media too?