If you have a Facebook page, you’ve probably had a friend’s FarmVille update streamed across your newsfeed or maybe you play FarmVille yourself. This popular online game boasts 85 million active accounts and has been advertising in real life (IRL) through a partnership with 7-11.
Today, I just "hid” a friend on my Facebook newsfeed. I like the guy and all but he was sending FarmVille updates 20 times a day - super annoying. I really don’t care how many virtual lettuce patches you just harvested or how many pigs you have.
However, it did make me think about how many social media posts/tweets are enough to reach our target patients ... or when does it feel like too much? You certainly don’t want your practice to be “that annoying Farmville guy.”
You have to know where your audience is, and where you need to reach them in the locations they like to be reached. If you are able to engage regularly with patients on Facebook, that is a great place to be. If you feel all alone in the Twitterverse, you may want to ask your patients what social networks they like, and meet them (and others like them) there.
As to how often you should reach your patients, that’s totally dependent on them – If I start to see people unfollowing, or not replying, I know to back off. The thing that makes social media different from all types of media before is the INTERACTION. Social media is not a platform for broadcast but of genuine interaction with others. Treat your social networks like you would a cocktail party. If you only talk about yourself, eventually, you will be talking TO yourself. If people stop conversing with you or "hide" your posts and updates, they will miss all the good stuff you have to say. I believe that in social media, you always want to UNDER-push than OVER-push.
How often do you interact with your patients? Let me know in the comments!
- Sarah
Posts
No comments:
Post a Comment