5 Easy Ways to Use the i-pad for Health Care Marketing

The i-pad has been on my mind a lot lately. Not just because I was just in the store playing with one, or in the first month they sold over 1 million units, but because I think they could be an excellent tool in health care marketing.  

Let’s take a look at five ways you can spark interaction with your patient that increases engagement by using an i-pad.

1. Load it with before and after pictures, articles, and testimonials.
2. Make your social media pages available so patients can "check in" at your practice on social location sites (Gowalla, Foursquare, etc). 
3. Create a referral program so patients can email an invitation from your practice to their friends while they are still in your office.
4. Show educational videos to your patients when explaining treatment or while they wait. 
5. Present treatment using the i-pad to show mock ups, design, or function. 

What am I missing? How would you use an i-pad in your practice?